The Generation Clay collection is built to tackle and treat common skincare concerns, such as blemishes, dryness and uneven skin tone. Using high-quality, natural formulations that are gentle enough for every skin type, the beauty benefits of our products include brightening, fading dark spots, reducing redness and inflammation, stimulating collagen, fighting acne-causing bacteria and drawing out impurities.THE GEN CLAY STORY
We’re 100% vegan and cruelty-free and strongly believe that testing on animals in the name of beauty (or anything at all) is never okay.SHOP CRUELTY FREE
An Australian born-and-bred beauty brand, Generation Clay harnesses the most powerful and effective natural ingredients from our backyard to create skincare products that work. From old man weed, desert lime and Kakadu plum, our collection is bursting with supercharged botanical ingredients that’ll help your skin look the best it can without makeup – just as nature intended.
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